Free download: The Trade Profit Playbook: the 3 money leaks keeping you busy but broke, plus one 10-minute fix. Get your copy →
Enrollment opens soon The course

12-Week Trade Profit Rebuild™

The full course behind the free playbook, plus more of what we've learned in 20+ years in business, one week at a time. Bring in more calls, book more of them, close at the kitchen table, and pay yourself first, built for owners who are still on the job every day.

  • 12 weekly modules you can finish between jobs
  • Scripts, templates, and checklists we use in our own electrical company
  • Real numbers from a real trade business
$297 one-time
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The 12 weeks

One focused step each week

Week 1

Margin Reality Check

True gross margin, owner pay, and your break-even number.

Week 2

Packaging Your Services

Good / Better / Best tiers and upfront pricing that pre-qualifies.

Week 3

Advertising That Pays

Local intent ads, a weekend ad model, and ROI tracking.

Week 4

The Phone Is the Contract

The 4-ring rule, after-hours answering, and AI phone agents.

Week 5

The Dinner Table Close

A sales binder, photo proof, and a leave-behind checklist.

Week 6

Pictures Over Reviews

A customer photo protocol and a steady posting system.

Week 7

Angry Customer Protocol

Fast response, review reply scripts, and de-escalation.

Week 8

Appearance & Authority

Website, uniforms, materials, and truck branding on a budget.

Week 9

Strategic Discounting

A built-in buffer plus military, senior, and referral offers.

Week 10

Preventing Cancellations

Deposits, clear process documents, and timeline clarity.

Week 11

Scaling Sales

Hiring and training sales reps, commissions, and a KPI dashboard.

Week 12

Owner Income Extraction

Pay yourself first, retained earnings, and when to go commercial.

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Get the course free with Done-For-You Systems

Course included free
Done-For-You Systems
$299/month

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Want a head start before doors open?

The free playbook covers the first moves from the course.

Get the Free Playbook →