More jobs. Better prices. Real profit.
The Trade Profit Playbook is a short, plain-English read for electricians, HVAC and plumbing pros, and any service-based or small business. Busy but broke? It shows you the 3 money leaks keeping you there, plus one 10-minute fix you can use on your very next estimate to bring in more revenue. Built from 20 years running our own electrical business.
3 eye-openers and one fix for your very next estimate.
Built for working owners. No spreadsheets, no homework. Read it in one sitting and see the difference on your next estimate.
You Don't Have a Revenue Problem…
Price the job right first, give options, and mention what you noticed. See how the same job goes from $2,000 to $2,660, and the customer still gets their discount.
The Phone IS the Contract
The job doesn't start when you show up. It starts the second the phone rings, and a missed call is a lost job plus every referral that would have come from it.
Options Change the Question
One price is a yes-or-no question. Options turn "Should I hire this guy?" into "Which one do I want?" and that's how you win more at the kitchen table.
The Anchor Line
One sentence to say, word for word, on your very next estimate, with examples for electricians, HVAC, and plumbers. No spreadsheet, no discount needed.
A Sneak Peek at the Course
A first look at more of the moves we use in our own business: the 4-ring rule, pictures over reviews, the 20% buffer, the dinner table close, and paying yourself first.
Your 12-Week Roadmap
Where you'll be at the end of every week of the 12-Week Trade Profit Rebuild™, from knowing your real margins to getting paid first, on purpose.
Where it leadsThe 12-Week Trade Profit Rebuild™
The playbook is a sneak peek. When you see what one sentence does on your next estimate, imagine twelve weeks of moves like that.
Get the Playbook →Frequently asked questions
Is the playbook really free?
Yes. Enter your name and email and we'll send it right over. The playbook comes as an instant PDF download. No credit card.
I'm not an electrician. Will this work for me?
Yes. It comes out of the trades, and the same pricing, phone, and estimate moves work for HVAC, plumbing, roofing, cleaning, salons, and any service-based or small business.
How long before I can use it?
Right away. It's a quick read, and the Anchor Line on page 7 is one sentence you can use on your very next estimate. No spreadsheets, no homework.
Bring in more jobs. Keep more of what you earn.
Every month you wait is another month of estimates priced the old way. The playbook is free, and you can take the first step tonight.